Post #454 I’ve been thinking about clowns. Although I’ve not seen or met one recently. But, thinking back, I guess I don’t understand them. I think they’re suppose to be an extension or exaggeration of some sort of feeling. Is that suppose to be a smile or frown? A tear on the cheek explains sadness to me…but others? Some people are frightened of clowns, I’m just indifferent. And then along came Ronald, the clown to make kids happy and demand that their parents buy Happy Meals! As of recent, they’ve seem to have put Ronald away.
I don’t get to a McDonald’s often, just a few times a year. I’ve out grown the Happy Meals the toys are cheap. But something caused me to stop in to a local one this spring that was recently remodeled.
Yes, I mentioned before that I’m getting older. It’s not “playing” on my mind (much) other than there are MANY parts of my body that now talk to me or some that just ignore me! Of the many aspects of lost youth is lost understanding. I’ve determined, however, that it’s not that we (older’s) have lost our understanding, it’s just that things are moving OR changing so fast that we are not in the outer world of change. We tend to circulate among the inner world of more familiarity, we can exist without change. One of those rapidly changing areas is computers, and computer simile items. Actually computers are simple, it’s the ever changing software functions.
Which brings me back to walking into the newly remodeled McDonald’s with the three new touch screen ordering menus. It must have been the first week, for there was an employee-helper there to walk me through the process. The only draw back to the “smooth” running event was my desire to pay cash, which caused me to go to the register.
I have watched the McDonald’s process and I see a real problem, from a managerial-efficiency stand point. They are trying to be all things to all people. The new part is touch, pay with plastic, sit down and be delivered. The variation is touch, go to register, pay with cash, sit down and be delivered. Then there’s the old stand by, ignore the touch screen go to the counter, order, pay and wait or go to table for delivery.
On the way to Minnesota I stopped at the Black River Falls McDonald’s, did the touch screen, went to the counter to pay cash, something got messed up, I think it was the counter helpers first day, much confusion existed, but I was cool!
On the way home from Minnesota, I stopped again, at the Black River Falls McDonald’s (I like the Big Mac-although I opted for 2 cheese burgers), did the touch screen (all of the old fogies were doing the, “I’m not changing what I do” method) and I decided to skip the register and use plastic, which failed and I was sent to the register to pay! Delivery was quick, but they forgot my coffee. I still think that this is not an efficient operation, it pulls behind the scenes employees out into the traffic flow!
Back to this clown business. I’m certain Ronald doesn’t know what he’s doing here, too many different avenues to maneuver through, sort like driving around Atlanta looking for Peach Tree Street, or was that Avenue, Lane or Road?
But, I am determined, I am NOT touch screen challenged. I will beat this clown….one of these days.